Better is a startup making the homeownership process simpler and faster.

They flipped the script with digital mortgages.

For too long, buying a home was stressful, slow, and full of surprises (not the good kind).

Endless paperwork, confusing terminology, zero transparency.

Copy at Better had to reflect this truth—while still celebrating the excitement of getting the keys.

Mine did just that. Across direct mail, landing pages, paid ads, and most notably, email.

I owned the customer lifecycle—writing emails that built trust, advertised to new products, and nudged people one step closer to “you’re approved.”

Let’s just say I got really good at writing emails that connected and converted.